Augmented Reality-Perfectly Imperfect
An exploration through satire of how billboard advertisement messages using life size celebrities and models are transformed once we insert a real life person. Billboards and advertisements in our digital world are so common and have blended so deep into our culture and society that they have become part of our visual landscape and almost go unnoticed, especially in urban environments where they are literally plastered all over the streets. Advertisement images are deliberate messages that subliminally help to dictate our subconscious mind to define what our reality should look like, feel like, be like. These messages are inferred via body language, facial expression and the text used in the advertisement with the intent for the passerby’s subconscious to go out and buy something, go somewhere or to do something. However, once we add the unexpected human element into the scene we can quickly alter the text and body language to take on a new meaning, often times with humor, to help remind us that we live perfectly imperfect lives.
3rd Place Winner in Lifestyle/People Category of the International Photography Awards-2016